As Prime Bae, super-star and Prime Video super-fan, Varun Dhawan, will treat fans and audiences with ‘never heard before’ updates on all the amazing series and movies in the works at Prime Video!
MUMBAI, India – 26 September, 2022 – Prime Video, India’s most loved entertainment hub today announced Varun Dhawan,
one of India’s most entertaining actors and also a super-fan and close friend of Prime Video, as the first Prime
Bae. As #PrimeBae, Varun Dhawan will not only be the first (‘Before Anyone Else’) to get his hands on all the news
and updates on upcoming Prime Video projects but will also ensure the legions of Prime Video fans are the first
(‘Before Anyone Else’) to get to know them too! What’s more, audiences will be treated to Varun’s personal,
inimitable style, as he reveals the scoop on topics ranging from “where is Srikant Tiwari off to next?” to “what
happens to Munna Bhaiyya?”, leaving no stone unturned to reveal what Prime Video has managed to keep hidden!
Prime Bae is a significant step in Prime Video’s aim to build an even more personal and deeper relationship with its
viewers by delighting fans who constantly seek the latest information on their favourite Amazon Originals &
Exclusives. With Prime Bae the brand aims to establish a humorous and tongue-in-cheek connect with the viewers, via
Varun Dhawan, who is not only an established movie star, but is known and admired for his down-to-earth and friendly
persona. As Prime Bae, Varun brings his off-screen personality, style, humour, and love for Prime Video’s content to
build a fun-loving conduit between the brand and the customers, delighting fans who want to know everything about
everything Prime Video does Before Anyone Else.
Talking about his new role as Prime Bae, Varun Dhawan said, “Actors often call their on-screen
roles ‘challenging’, but trust me, my new real-life role as #PrimeBae is even more challenging. Let me tell you
getting the andar ki khabar Before Anyone Else from Prime Video on their upcoming series and movies is an almost
impossible task! But, as a Prime Video super-fan, I have accepted the challenge to uncover all the latest news from
all the amazing series and movies in the works at Prime Video and share this information with my fans and content
lovers across the world. To begin with, I can share with confidence that the first mazedar announcement I will make
as Prime Video’s #PrimeBae next week will absolutely delight you. I have all the scoop on it, so stay tuned ?!”
“Over the years, we have built a strong relationship with our customers, who now rely upon us as their trusted
friend – one who encourages, inspires, motivates, and can be relied upon to entertain at all times,” said
Sushant Sreeram, Head of SVOD Business, Prime Video, India. “We see customers’ love and
appreciation for us in their enthusiasm and inquisitiveness in knowing more about our upcoming shows and movies.
With Varun as our first-ever #PrimeBae, we aim to build an even more tight-knit community of super-fans, taking them
deeper and helping them experience the inner world of Prime Video. Our shows and movies aim to entertain and immerse
audiences in their world – why should the latest news on them not be entertaining too? And what better way to
kick-start Prime Bae’s journey than with one of India’s favourite actors, Varun Dhawan. His humor and style are sure
to make this an interesting ride. Honestly, there’s no knowing what details Prime Bae might share next. Just get
on-board and see where it takes you!”
Varun’s mission to be a #PrimeBae began when his friends started badgering him for the latest scoop on upcoming
shows and movies at Prime Video and he realized he really didn’t know much! (watch here: https://bit.ly/3BEc1D3)). Having vowed to
gain access to these secrets, Varun tried straight-forward methods which expectedly failed, forcing him to use his
endearing and lovable personality to gain access to Prime Video’s top-secret information on upcoming series and
movies (watch here: https://bit.ly/3C5zVsG). Winning over everyone at Prime Video with his charm, Varun anointed
himself as Prime Bae – the first and only source of all the entertaining updates from India’s most loved
entertainment hub Before Anyone Else (watch here: https://youtu.be/IXMLS-am8wY).
Prime Video has released three films so far, each playing on Prime Video and Varun Dhawan’s digital and social media
Indian filmmaker and screenwriter, Vasan Bala, who has directed the films said, “Who doesn’t want
information on the series and movies they love? The concept of Prime Bae leverages this insight and invites viewers
to be a part of the Prime Video universe, along with one of their favourite actors, Varun Dhawan. Always a friend of
the audience, his charming and lovable personality comes alive in the films, while his natural humour and energy
elevates an inherently unique concept. Imagine your favourite movie star dishing out the latest information on your
favourite movies or series! Truly fun and entertaining.”
ABOUT PRIME VIDEO
Prime Video is a premium streaming service that offers Prime members a collection of award-winning Amazon Original
series, thousands of movies and TV shows—all with the ease of finding what they love to watch in one place. Find out
more at PrimeVideo.com.
Included with Prime Video: Thousands of acclaimed TV shows and movies across languages and
geographies, including Indian films such as Shershaah, Toofaan, Sardar Udham, Gehraiyaan, Coolie No. 1,
Sitabo, Shakuntala Devi, Sherni, Durgamati, Chhalaang, Hello Charlie, Cold Case, Narappa, Sara’s, Sarpatta
Parambarai, Kuruthi, #HOME and Tuck Jagadish, along with Indian-produced Amazon Original series like Guilty
Minds, Mumbai Diaries 26/11, The Last Hour, Paatal Lok, Bandish Bandits, Breathe, Comicstaan Semma Comedy
The Family Man, Mirzapur, Inside Edge and Made In Heaven. Also included are popular global Amazon Originals
The Tomorrow War, Coming 2 America, Cinderella, Borat Subsequent Moviefilm, Without Remorse, The Wheel of
American Gods, One Night in Miami, Tom Clancy's Jack Ryan, The Boys, Hunters, Cruel Summer, Fleabag, The
Marvelous Mrs. Maisel and many more, available for unlimited streaming as part of a Prime membership. Prime
Video includes content across Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Malayalam, Punjabi and
Prime Video subscription is available in India at no extra cost with Prime membership for just ?1499
?179 monthly. New customers can find out more at www.amazon.in/prime and subscribe to a free 30-day trial.
Instant Access: Prime Members can watch anywhere, anytime on the Prime Video app for smart
TVs, mobile devices, Fire TV, Fire TV stick, Fire tablets, Apple TV and multiple gaming devices. Prime Video
is also available to consumers through Airtel and Vodafone pre-paid and post-paid subscription plans. In the
Prime Video app, Prime members can download episodes on their mobile devices and tablets and watch anywhere
offline at no additional cost.
Enhanced experiences: Make the most of every viewing with 4K Ultra HD- and High Dynamic
Range (HDR)-compatible content. Go behind the scenes of your favourite movies and TV shows with exclusive
X-Ray access, powered by IMDb. Save it for later with select mobile downloads for offline viewing.
Video Entertainment Marketplace: In addition to a Prime Video subscription, customers can
also purchase add-on subscriptions to other streaming services, as well as, get rental access to movies on
Prime Video Channels: Prime Video Channels offers friction-free and convenient
access to a wide range of premium content from multiple video streaming services all available at a
single destination – Prime Video website and apps. Prime Members can buy add-on subscriptions and
enjoy a hassle-free entertainment experience, simplified discovery, frictionless payments and more.
Rent: Consumers can enjoy even more movies from new releases to classic favourites,
available to rent – no Prime membership required. View titles available by
visiting primevideo.com/store. The rental destination can be accessed via the STORE tab on
primevideo.com and the Prime Video app on Android smart phones, smart-TVs, connected STBs and Fire TV
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